Search Engine Optimization | 900 MB
Description:
In SEO: Search Engine Optimization Getting Started, author explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Topics include:
Search engine optimization (SEO) vs. search engine marketing (SEM)
Getting to know your searchers
Crawler-based search engines
Keywording to rank high in searches
Keyword combinations, variations, and stop words
Setting up a site the wrong way: what to avoid
Creating a search-friendly site
Submitting websites for search engine indexing
Building link relationships
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